BOSTON, Mass. – June 14th, 2024– Today, Reebok announces the expansion of the FloatZig Running Shoe franchise, the brand’s latest performance running innovation that combines its best-in-class Floatride Energy Foam and iconic Zig Tech midsole shape for a springy, lightweight run. New this season, Reebok will launch a carbon-fiber iteration, the FloatZig X1, and the FloatZig 1 Adventure built for outdoor adventure, plus new colorways of the FloatZig 1 and FloatZig Symmetros.
The introduction of Reebok’s New Shape of Running, the FloatZig, was met with incredible success this past spring, igniting momentum as we expand the franchise further. Receiving praise from the run-community and landing on the feet of today’s top celebrities, we’ve reinvigorated Reebok’s place in running and we’re excited to bring the FloatZig to even more runners with the introduction of the FloatZig X1 and FloatZig 1 Adventure.
Built for speed, the FloatZig X1 ($200 USD MRSP) is a high-performance running shoe designed for marathon racing and long-distance training. Featuring a full-length carbon fiber plate between dual density foam layers, a deconstructed engineered mesh upper, and outsole materials optimized to be durable yet lightweight, the model offers runners a responsive energy efficient ride with premium stability for long runs. Weight: 9.1oz | Drop: 6mm.
For the trail runner to the ultralight hiker, the FloatZig 1 Adventure ($150 USD MSRP) offers added traction and durability designed for outdoor exploration. A sticky rubber outsole with angled lugs provides added grip and control with a no-debris plate base built to tackle any terrain. Weight: 10.3oz | Drop: 6mm.
The FloatZig X1 and FloatZig 1 Adventure, plus seasonal colorways of the FloatZig 1 and FloatZig Symmetros will drop for sale on Reebok.com on June 28th.
Also new this season, Reebok will expand FloatZig’s global marketing platform, Running Hacks, an irreverent campaign designed to make running more fun for all, encouraging movement in a lighthearted tone.
To learn more on the full FloatZig franchise, please visit: www.reebok.com/content/running
Reebok Design Group:
Reebok Design Group (RDG) is the global brand hub of design, development, innovation, marketing and creative services for Reebok footwear and apparel. As the central source of the brand’s creative vision, RDG provides ongoing support and expertise to Reebok’s network of strategic partners around the world. RDG champions Reebok’s storied heritage, ethos and DNA to authentically deliver a unified brand directive and consumer experience globally. A division of SPARC Group, RDG is headquartered in Boston, MA.
For more information, visit Reebok.com or, for the latest news at News.Reebok.com.
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