BOSTON, Mass. – March 1st, 2024– Today, Reebok announces the launch of the highly-anticipated FloatZig 1 Running Shoes. Combining Reebok’s award-winning performance Floatride Energy Foam and iconic Zig Tech technology in the midsole shape, the all-new running model is lightweight and springy, and is designed to make running more fun and enjoyable for all.
“We’re thrilled to introduce the New Shape of Running with FloatZig 1. By combining our award-winning Floatride Energy Foam cushioning designed for the elite runner with our unique outsole shape, we created a running shoe that offers premium support and comfort, all while being unique, bold, and stylish.”
“The FloatZig 1 Running Shoes offer industry-leading performance and energy return, suited for even the most elite runners, but built to be accessible and enjoyable for all runners. With both our product and within our irreverent Running Hacks global marketing campaign, we focused on the joy and excitement running can bring to all,” Krinsky adds.
FloatZig 1 combines one of Reebok’s most well-known geometric design silhouettes, the Zig Tech technology, with the industry-leading performance running Floatride Energy Foam, cutting down on excess weight and stiffness to create optimal energy return designed for the everyday runner. Built for new runners, seasoned professionals, and everyone in between, FloatZig 1 offers best-in-class comfort, support, performance, and style at an accessible price point.
Key Reebok FloatZig 1 tech features include:
- Floatride Energy Foam and Zig Tech technology in an iconic geometric shape provides lightweight and responsive energy return.
- Engineered Mesh Vamp Upper with reflective overlays and Reinforced Midfoot Panels offers extra support.
- Targeted Foam Panels at the tongue and collar offer additional comfort and a secure fit.
- Drop | Weight: 6mm Drop | 9.8oz (Unisex size 9)
Reebok introduces FloatZig 1 with Running Hacks, an irreverent global marketing campaign featuring a range of creative ‘hack’ vignettes positioned to make running more fun and more productive, encouraging movement in a comical and lighthearted tone. Headlining the campaign is Reebok’s diverse athlete and talent roster sharing their own unique hacks, including American football standout Justin Fields, college basketball champion Angel Reese, and run-influencer Erin Azar (@ImMrsSpaceCadet), their personal vignettes to be unveiled throughout the season ahead.
On April 4th, the all-new Reebok FloatZig 1 will be available for $130 USD MSRP on Reebok.com, Amazon, and select retailers worldwide. The model will be offered in a variety of unisex and women’s launch colorways, with additional pack drops throughout the season. Product availability and launch timing to vary per market.
Ushering in Reebok’s New Shape of Running, FloatZig 1 is the first to launch within the new FloatZig product family. The brand’s new running icon will be offered in multiple iterations to meet the needs of a wide range of runners. Also available on 4/1, is the FloatZig Symmetros ($150 USD) – a dual-density, extra stable offering built for a supportive ride on longer miles. In FW24, the product range will expand further to include a carbon-fiber plate model, FloatZig X1, and a trail iteration built for outdoor exploration, FloatZig Adventure.
To learn more on the full FloatZig franchise, please visit: www.reebok.com/content/running
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