Noom: What It Is, How It Works, & Why It’s Great

Runner After a Workout

The holiday season is in full swing, with New Year’s resolutions right around the corner. If you’re ready to break up with your old diet and start a health journey, Noom might be the program for you. Noom is a digital health company that helps you develop healthy habits, change your mindset, and achieve your goals in a sustainable way, all without having to give up the things you love. 

How Does It Work?

Noom's psychology-based approach helps you make behavioral changes, empowering you to understand and make healthier choices. Their tracking tools ensure you reach your goals at a comfortable pace. With daily psych-based lessons and group accountability, you only need 10 minutes a day to make a lasting change. 

Learning why you make the choices you do can help you learn to make better ones. Noom’s food color code system includes green foods, yellow foods, and orange foods, to help you not only adjust what you eat but reframe how you eat. It’s intuitive and helpful without feeling like a punishment. 

Woman Running on a Open Trail


What Can I Expect?

Your Noom journey is super customizable, so you can decide exactly what help you want or need throughout your health journey. Looking for a vibrant online community? Join Noom Circle, which connects you with fellow Noomers and experienced coaches. Need more personalized guidance? Try their one-on-one coaching plan for tailored support.

How Can I Get Started?

Millions of people just like you are already creating healthy routines and achieving their goals sustainably. Noom is entirely driven by their goal to help as many people as possible live healthier lives. Everyone can build long-lasting, positive habits, so start transforming your relationship with food and achieving your health goals with Noom.

Man Doing Yoga Outside 


By clicking on the product links in this article, we may receive a commission fee at no cost to you, the reader. Sponsorships and affiliate commissions help support our research so we can help you find the best products. Read full affiliate disclosure here.


Why Trust Us?'s editorial team relies on the knowledge and experience of fitness and wellness experts including competitive athletes, coaches, physical therapists, nutritionists, and certified trainers. This helps us ensure the products we feature are of the highest standard. Collectively, the team has spent countless hours researching equipment, gear, and recovery tools in order to create the most accurate, authentic content for our readers. Customer satisfaction is also a key part of our review process, which is why we only feature products that are highly rated.


Discuss This Article