Under Armour Unveils Revolutionary New StealthForm Hat

Under Armour Stealth Form Hat

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In its never-ending pursuit of innovation, Under Armour is once again disrupting the apparel industry with the launch of its groundbreaking UA StealthForm Hat. This first-of-its-kind hat is engineered to provide unparalleled performance and versatility for athletes on the go.
The StealthForm Hat was designed based on direct feedback from elite UA athletes like pro golfer Jordan Spieth. It is built for high-intensity activity, with an anatomically molded, seamless construction that provides a custom, comfortable fit adaptable to any head shape. But the real magic lies in the hat's unstructured, crushable design.

Jordan Spieth, UA Athlete & Major Champion Golfer

Jordan Spieth Stealth Form Hat

According to Under Armour's Head of Product Innovation, the StealthForm Hat was developed to be the ultimate multi-purpose performance accessory. They wanted to create something that could withstand the rigors of athletic pursuits, while also being packable, washable, and able to bounce back without creasing.

The lightweight, breathable StealthForm features UA's Iso-Chill technology to wick away sweat, plus laser-perforated vents for added airflow. Its low-profile, adjustable back closure ensures a secure, personalized fit. And thanks to its unique molded construction, the hat can be smashed, folded, or stuffed into a bag, only to snap right back into shape when needed.

As an athlete constantly on the move, pro golfer Jordan Spieth loves the StealthForm's versatility and durability. He can toss it in his golf bag without a second thought, confident it will be ready to go for the next round.

While the StealthForm was born from UA's golf innovation efforts, the brand sees it as a game-changer for athletes across all sports and lifestyles. Its crush-proof, packable design makes it ideal for travel, workouts, and everyday wear. And like other UA innovations, the StealthForm's technology has its roots in the brand's acclaimed sports bra and footwear collections.

According to the Head of Product Innovation, Under Armour is always looking for ways to solve problems and elevate the athletic experience. The StealthForm Hat is the latest example of the brand's commitment to developing products that consumers simply can't live without.

The UA StealthForm Hat is available now on UA.com in three colorways, with additional styles launching in select UA Brand House stores throughout 2024. Whether you're a hardcore athlete or just someone who demands performance from their everyday accessories, this game-changing hat is sure to become an indispensable part of your lineup.


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