Quick answer: Supertri has acquired the Brighton & Hove Triathlon, one of the UK's largest multisport events, and will rebrand it Supertri Brighton starting in 2027. This year's race still runs under its current name on Sunday, September 6, with Brighton becoming Supertri's second UK event alongside Supertri Blenheim Palace.
Why Trust Us?
ACTIVE.com's editorial team relies on the knowledge and experience of fitness and wellness experts, including competitive athletes, coaches, physical therapists, nutritionists, and certified trainers. This helps us ensure that the products we feature are of the highest standard. Collectively, the team has spent countless hours researching equipment, gear, and recovery tools to create the most accurate, authentic content for our readers. Customer satisfaction is also a key part of our review process, which is why we only feature highly rated products.
Supertri, the short-course triathlon organization that's spent the last few years quietly buying up some of the biggest mass-participation races in the world, has added another marquee event to its portfolio. The Brighton & Hove Triathlon, a fixture on the British seafront racing calendar for over a decade, is officially joining the Supertri family and will race under the Supertri Brighton name starting in 2027.
If you've raced Brighton before, or have it on your list for next year, here's what's actually changing, and what isn't, at least not yet.
What Is the Brighton & Hove Triathlon?
Staged along Hove Lawns and the Brighton seafront promenade, the race has grown from around 1,600 entrants in its early years into one of the largest and most popular events on the British triathlon calendar, selling out in both 2024 and 2025. Its draw is a fast, flat, largely traffic-free course that works for first-timers without feeling like a throwaway race for anyone chasing a personal best. The event offers Super-Sprint, Sprint, and Olympic distances, plus relay options and a full slate of supporting races.
The race has been developed and delivered by TriBourne Multisport Events, whose team built Brighton into what Supertri itself is calling a benchmark for well-run, community-focused racing on the south coast. Supertri says more details about the event's future under its ownership are coming in the weeks ahead.
Why Is Supertri Buying Up UK and North American Triathlons?
Brighton isn't an isolated move. Supertri has spent the past couple of years assembling a portfolio of what it calls festival-style short-course events, and it already owns two of the world's five largest triathlons by participation: Supertri Chicago and Supertri Blenheim Palace, the UK's biggest triathlon, acquired in 2025 alongside the New Jersey State Triathlon. Add in existing North American events in Long Beach, Austin, Kerrville, and Toronto, and Brighton slots into a rapidly expanding calendar that spans both sides of the Atlantic.
As Supertri's second UK event, Brighton is a deliberate complement to Blenheim Palace rather than a repeat of it. Where Blenheim Palace offers a landmark, countryside-estate setting, Brighton brings a vibrant, urban seafront experience, broadening Supertri's reach into one of triathlon's most engaged national markets.
Quick Tip
What Happens to This Year's Race and the 2027 Transition?
Nothing changes for 2026. This year's Brighton & Hove Triathlon runs under its current brand on Sunday, September 6, on the same fast, flat, traffic-free seafront course that's made it a favorite with both first-timers and seasoned athletes. Entries for the inaugural Supertri Brighton in 2027 are expected to open shortly after the September 6 race wraps up.
For anyone hoping to lock in a spot in either version of the event, keeping an eye on Active.com's triathlon event directory is a reliable way to catch entries as they open, the same way Supertri's other acquisitions, including its Austin and Long Beach events, have shown up there once folded into the brand.
What Did Supertri's CEO Say About the Acquisition?
Supertri CEO and Co-Founder Michael D'hulst framed the deal as protecting what already works about the race while raising its profile. "Brighton is exactly the kind of event we love at Supertri, a fast, spectacular course, a brilliant atmosphere, and a community that has grown around it year after year," he said. "It's already one of the best triathlons in the UK, and our job is to protect everything people love about it while giving athletes even more reason to line up. Adding a second UK event alongside Blenheim Palace is a big moment for us, and we can't wait to welcome the Brighton community into the Supertri family in 2027."
Our job is to protect everything people love about it while giving athletes even more reason to line up
The acquisition supports Supertri's broader stated goal of growing participation in the sport, drawing in more first-time triathletes, and building a sustainable, long-term commercial base for short-course racing, the same strategy behind its recent expansion across North America and Europe.
Frequently Asked Questions
Is the Brighton & Hove Triathlon changing for 2026?
No. This year's race still takes place under its current Brighton & Hove Triathlon branding on Sunday, September 6, on the same course and format athletes are used to. The rebrand to Supertri Brighton doesn't take effect until 2027.
When can I register for Supertri Brighton?
Entries for the inaugural Supertri Brighton in 2027 are expected to open shortly after this year's September 6 event concludes. Supertri has said further announcements about the event's future under its ownership are coming in the weeks ahead.
What other triathlons does Supertri own?
Supertri's portfolio includes two of the world's five largest triathlons by participation, Supertri Chicago and Supertri Blenheim Palace, plus events in Long Beach, Austin, Kerrville, Toronto, and the New Jersey State Triathlon. Brighton becomes Supertri's second UK event alongside Blenheim Palace.
What distances does the Brighton triathlon offer?
The event offers Super-Sprint, Sprint, and Olympic distances, along with relay options and a dedicated program of supporting races, making it accessible for beginners while still offering a genuine test for experienced athletes.
Who currently organizes the Brighton & Hove Triathlon?
TriBourne Multisport Events has developed and delivered the race, building its reputation as a benchmark for well-run, community-focused racing on the south coast of England.
About the Author
Stephen is the editor-in-chief of ACTIVE.com. He has been involved in the fitness industry for over twelve years but has been running or playing sports for most of his life.
Discuss This Article