Rip through tough trails with max rebound, tenacious grip, and carbon-fueled speed
(GOLETA, Calif.), August 15, 2024 – Today, HOKA®, a division of Deckers Brands (NYSE: DECK), announces their newest performance trail shoe, the Tecton X 3, available at HOKA.com and authorized retailers worldwide. The Tecton X 3 represents the pinnacle of trail shoe innovation with its evolved parallel carbon plate technology and PEBA midsole, debris-free upper design, and proven success in racing environments. The newest launch in HOKA’s trail category was inspired by HOKA Elite Athlete Jim Walmsley, as he trained to become the first American male UTMB® Champion, setting a new course record in prototypes that eventually became the Tecton X 3.
Wild Speed
Named after the earth’s tectonic plates, which inspired its parallel dual carbon fiber plate design, the Tecton X franchise has revolutionized the trail racing world – propelling athletes to new heights. The Tecton X 3 features a fast-feeling ride that enables runners to unlock speed on all types of terrain, technical mountain trails, or unforgivingly fast race courses. Developed and tested in the brand’s birthplace of the French Alps, the Tecton X 3 is a paradigm of how HOKA continues to innovate for the future, while staying authentic to their origins.
The Tecton X 3 was tested in the Alps and HOKA Elite Athlete Jim Walmsley was pivotal in providing insights into our development process, as he wore various versions of the shoe in his training, eventual victory at the UTMB Mont Blanc Race, and most recently at the Western States 100. We leveraged the learnings from one of the most technical and varied terrain trails in the sport to create our most innovative and fastest trail racing shoe yet, and we’re thrilled to bring it to the public to help them find their own speed on the trails.
The Tecton X 3 features an upgraded midsole featuring two layers of PEBA foam, with one softer layer on top for cushioning and impact, and a slightly firmer layer underneath for agility proprioception on technical terrain. The propulsive parallel carbon fiber plates have evolved–now featuring winglets, the wider plates wrap strategically up the sidewall for additional control in key zones.
In the upper, a new knit collar acts as a gaiter to help mitigate trail debris from entering the shoe. A ghillie lace construction, lightweight matrix textiles and vamp create a race-ready fit that’s perfect for the most aggressive days on the trails. The 4mm lug shapes have been redesigned and repositioned, providing even better traction and grip on to the Vibram Megagrip outsole.
Launching just in time for the UTMB Mont Blanc World Series, The Tecton X 3 will be seen on HOKA elite athletes competing at the highest level in Chamonix, France. Inviting consumers and fans of the sport to learn about the innovation behind the brand’s most pinnacle trail release yet, HOKA will be opening their FlyLab™experience dedicated to the Tecton X 3 in celebration of UTMB, located at the HOKA Base Camp in Chamonix Village, and open from Tuesday - Friday of race week.
The Tecton X3 is available for purchase today at HOKA.com and at authorized HOKA dealers worldwide. MSRP $275
About HOKA®
HOKA® is one of the fastest-growing performance footwear and apparel brands in history. Conceived in the mountains, HOKA footwear delivers an unprecedented combination of enhanced cushioning and support for a uniquely smooth ride. Every day, HOKA pushes the innovation and design of its footwear and apparel by teaming up with a deep roster of world champions, taste makers and everyday athletes. From finish lines to everyday life, HOKA fans love the brand for its bold and unexpected approach, and its belief in the power of humanity to create change for a better world. HOKA empowers a world of athletes to fly over the earth. For more information, visit HOKA.com or follow @HOKA. #FlyHumanFly
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG®, KOOLABURRA®, HOKA®, Teva®, and Sanuk®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has over 50-years of history building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.
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